Paid Search Advertising

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC).


SEM (Social Engine Marketing)

SEM Works

Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information.

SEM network, the marketer is prompted to:

Conduct keyword research and select a set of keywords related to their website or product;
Select a geographic location for the ad to be displayed within;
Create a text-based ad to display in the search results;
Bid on a price they are willing to pay for each click on their ad..

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Search Engine Marketing


CPC (cost-per-click) — how much you pay when someone clicks your ad.Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

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CPM (Cost per million impressions) — This is another way to pay for a search ad. Depending on your goals and how the ad tool is set up, you may want to pay just to be seen. Cost per thousand impressions (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic.

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CTR (click through rate)-the number of clicks you got to your site from people that saw the ad,even if they didn’t click on the actual ad itself.It is a metric that measures the number of clicks advertisers receive on their ads number of impressions. Achieving a high CTR is essential to your PPC success, because it directly affects both your Quality ...

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